Hel Looks - Street Style from Helsinki
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Olli, 26

“My style has one rule and it goes: What would Steve Mc Queen wear? Clothes mean more than fashion to me. I like classics like Levi's 501, ties, jackets, Brooks Brothers dress shirts, and Allen & Edmonds shoes. I like the idea that a pair of shoes can last 40 years. There's no excuse to wear ugly shoes.”

5 February 2010, Sitra
See also NYC Looks and Gem.
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