Hel Looks - Street Style from Helsinki
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Oona, 25

“I think of myself as the creative director of my own world. My style is an ever-evolving concept that grows with me. I get inspiration from the people I see on the street, the culture I consume and the nature around me. Now I’m wearing my friend’s mom’s old cowboy boots from Texas, thrifted pink leather skirt and white Miss Sixty jeans, shirt borrowed from my sister and a bag that is a common custody with my best friend.”

14 August 2026, Flow Festival
See also NYC Looks and Gem.
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